Marketing and operations you can actually verify.
I look at what you're spending and how you're running it. Then I pull the real numbers, cut what isn't working, and show you the proof.
Gurvijay Bains
I'm a social media and operations consultant. I work with small businesses across the country.
My background is in work where every recommendation had to hold up. You didn't get to act on a hunch. Every call had to trace back to something real.
That's the whole method here. Pull the actual numbers before forming an opinion, and say so when something isn't working.
I work directly with owners and operators, the people who sign the invoices and feel the results. No layers of account management. Most engagements start with an audit, because it's hard to fix what hasn't been measured.
Three steps, same order, every time.
No packages of vague "growth hacks." Every engagement runs through the same sequence. Skipping a step is how businesses end up paying for channels and vendors that don't produce.
Full account audit
Every platform, every dollar of spend, every vendor invoice and post from the last 90 days. All of it laid out against what it actually produced: calls, leads, foot traffic.
A written plan, not a pitch
What to cut. What to double down on. What to post and when. Specific enough that you could hand it to a new hire on day one.
Monthly reporting, plain language
A short report tied to the numbers that matter to you, not impressions and vanity metrics. You'll know if it's working before the quarter ends.
What an audit actually looks at
Most small businesses don't have a marketing problem or an operations problem. They have a visibility problem.
Spend and process grew one vendor and one platform at a time. Nobody ever went back to check which parts still earn their place.
An audit puts every channel, invoice, and recurring charge side by side with what it actually produced. Some of it will be working. Some of it won't. The point is to stop guessing which is which.
Pick where you need the most help.
Most clients start with an audit, then move into ongoing work once I know what's actually worth doing. Social media and operations are sold separately. Plenty of businesses only need one.
Social Media Audit
A one-time deep review of your accounts, ad spend, and content. You get a written report of what to fix first.
ONE-TIMEContent Strategy & Creative
A posting plan and content calendar built around what your customers actually respond to. Shot simply and consistently.
MONTHLYAd Spend Optimization
Review and manage paid campaigns across platforms, cutting channels that don't convert and scaling the ones that do.
MONTHLYReputation & Review Management
A system for getting more reviews, responding to the ones you have, and keeping your local listings accurate.
MONTHLYVendor & Spend Audit
Every vendor, invoice, and recurring charge traced to what it actually delivers. You'll see which contracts earn their keep and which ones renewed on autopilot.
ONE-TIMEProcess & SOP Documentation
Write down how the business actually runs, including the steps living in one person's head. The work survives turnover and can be handed off without a month of shadowing.
PROJECTFractional Oversight
Ongoing, hands-on management of your marketing and vendor relationships. For businesses that want this handled, not advised on.
RETAINERLet's talk.
Tell me a bit about your business and what you're running right now. I'll come back to you on whether it makes sense to work together. No obligation.